Simple marketing solutions for small businesses.
Hi, I’m Nikki, nice to meet you.
With over a decade of marketing experience, working with businesses from all sectors and sizes, I’m here to demystify your CPA’s, ROAS, CTR’s and WTF’s.Whether your goal is to increase sales, tap into new customers or bump up your Google ranking, I will help you build strategies within your budget that bring tangible results.Let’s work together to get more from your marketing.
Simple marketing solutions.
Whether it’s digital marketing and social media strategy, keyword research and SEO, Meta paid ads or social media coaching you’re after, explore my range of services below.Not seeing what you’re after? Need a pinch of this, and a pinch of that? Get in touch and we can discuss a solution that’s tailored to your needs.
Digital marketing and social media strategy.
“Am I posting the right things to social media?” “Should I be sending newsletters to my customers?” Or, “I spent all this money on my website, how do I get more eyes on it?”If questions like these are distracting you from running your business, let’s sit down and work through it. I'll equip you with the tools and insights needed to navigate your digital marketing aspirations with ease - letting you focus on the things you need to.Together, we'll delve into your brand identity, target audience, industry and aims to craft a strategy as unique as your business - no cookie-cutter solutions here.
Keyword research and SEO.
So you’ve built a beautiful website, but people can’t find it? That’s where SEO steps in.I’ll find you the most relevant and achievable keywords to target, specific to your goals. I’ll write blogs that add value to your consumers, or rework website content to give you a competitive edge. I’ll sift through the meta descriptions, alt text, backlinks and more, tracking your progress to deliver reports on how you’re ranking.
Meta paid ads.
Meta's powerful advertising platform offers unparalleled opportunities to boost brand awareness, drive website traffic and generate leads. But navigating the world of paid advertising can be tricky, especially with constantly evolving algorithms and ad formats.From compelling copy to eye-catching visuals, we’ll develop a strategy that aligns with your goals and resonates with your audience. I'll provide ongoing monitoring and reporting, and you'll have full transparency and control every step of the way - seeing, in real-time, exactly how your ad dollars are being spent and the results they're driving for your business.
Social media coaching.
There’s something immensely satisfying about seeing your own content connect with an audience. If you’re keen to manage your Facebook, Instagram, LinkedIn or other platforms in-house, but need pointing in the right direction - I’m here to help.Whether 1:1 or with your team, we’ll dive into the fundamentals of social media, from algorithms to analytics. We'll demystify the platforms, identify your target, and develop a content strategy that speaks directly to their needs and interests. But social media success isn't just about likes and followers – it's about building genuine relationships and fostering meaningful connections with your audience. My coaching goes beyond the basics, focusing on authenticity, engagement, and community building.Whether you're looking to revamp your existing social strategy or starting from scratch, I'll provide personalised guidance and support every step of the way.
Blog.
20.05.2024: Social Media Marketing Strategies for Small Businesses: Don’t Underestimate Organic
Navigating the algorithms and trends of social media marketing can be daunting. However, amidst the metrics and analytics, lies a crucial truth: authentic relationships and... MORE
13.05.2024: Striking The Balance Between Paid & Organic Content
In social media marketing, small businesses often find themselves grappling with the dilemma of whether to rely on organic content or invest in... MORE
15.04.2024: Scale Your Spend Without Losing ROI
Something that's been at the forefront of my client's minds lately; is understandably, ad spend. Times are tough at the minute financially, and not just... MORE
I’d love to hear from you.
Whether it’s to discuss a new social media strategy, supercharge your website, or just for a chat, you’re one button away from getting more from your marketing.
Scale Your Spend Without Losing ROI
POSTED ON 15.04.2024 BY NIKKI TIPPINGSomething that's been at the forefront of my client's minds lately; is understandably, ad spend. Times are tough at the minute financially, and not just in New Zealand. In light of this, I've been focusing in depth on scaling their spend, both vertically and horizontally; which executed well, can be a game changer for small businesses.However, it's crucial to implement the right strategies to ensure that you're still maintaining ROI. So let's explore some effective techniques to help you scale your spend on meta ads without compromising profitability.1. Understanding the Importance of Scaling Ad Spend on Meta Platforms
Scaling your ad spend on Meta platforms offers numerous benefits. It allows you to reach a wider audience, increase brand visibility, and drive more traffic, leads, and conversions. However, it's essential to approach scaling with a plan.2. Strategies for Horizontal Scaling
A. Dedicate Budget Appropriately
When scaling your ad spend, it's crucial to allocate your budget appropriately across different campaigns and ad sets. Evaluate the performance of each campaign and identify high-performing ones that are generating a positive ROI. Direct more budget towards these successful campaigns while gradually decreasing spend on underperforming ones.
B. Identifying High-Performing Ads
Identify the elements that make certain ads successful. Analyse the creatives, ad copy, and targeting options that generate the highest engagement and conversions. Leverage these insights to create new ads or optimise existing ones to scale your spend effectively.
C. Leveraging Audience Insights
Dig deeper into audience demographics, behaviours, and interests to refine your targeting. Meta platforms offer strong audience insights that can help you identify new audience segments to target. Experiment with different targeting options and expand your reach while maintaining relevance to drive better results.3. Strategies for Vertical Scaling
A. Incremental Budget Increase
To maintain control over your spend and monitor the impact, consider scaling your ad budget incrementally. Increase your ad spend gradually, closely monitoring the performance and ensuring that the ROI remains satisfactory. This allows you to test the scalability of your campaigns and make adjustments as needed.
B. Testing and Optimisation Techniques
Continuously test different ad variations, targeting options, and campaign objectives to find the winning combination. Implement A/B testing methodologies to experiment with different elements and optimise your campaigns accordingly. This approach can help you identify the most efficient strategies for scaling your ad spend.4. Common Mistakes to Avoid
While scaling your ad spend, it's crucial to be aware of common pitfalls that can hinder your success. Avoid these mistakes to prevent wasted ad spend and minimise negative impact on your ROI. Some common mistakes include poor ad targeting, scaling too drastically up or down (opt for 10-15% at a time), and failing to monitor performance metrics closely.5. Key Takeaways for Successfully Scaling Meta Ad Spend
Scaling your spend on meta ads can unlock tremendous growth opportunities for your business. By dedicating your budget appropriately, identifying high-performing ads, leveraging audience insights, and implementing incremental scaling techniques, you can scale your spend without losing ROI.Remember, scaling your ad spend is an ongoing process that requires constant monitoring, testing, and optimisation. Stay adaptable, analyse data meticulously, and refine your strategies as your campaigns evolve.Are you ready to take your ad campaigns to the next level? Give these strategies a go and see how they can impact your performance and spend!
Striking the Balance between Paid & Organic Content
POSTED ON 13.05.2024 BY NIKKI TIPPINGIn social media marketing, small businesses often find themselves grappling with the dilemma of whether to rely on organic content or invest in paid advertising to reach their audience effectively. Both avenues offer unique advantages, but understanding when to use each approach is essential for maximising your social media presence and achieving your business goals.Organic Content: Cultivating Authentic ConnectionsOrganic content refers to posts, stories, and interactions that are generated without paid promotion. For small businesses, organic content serves as the bedrock of building authentic connections with your audience. Here's when to leverage organic content:1. Building Brand Identity: Use organic content to showcase your brand's personality, values, and unique selling points. Share behind-the-scenes glimpses, employee spotlights, and stories that resonate with your audience on a personal level.
2. Community Engagement: Engage with your audience organically by responding to comments, messages, and mentions. Foster a sense of community by encouraging user-generated content, hosting Q&A sessions, and participating in relevant conversations.
3. Content Authenticity: Organic content allows you to share genuine, non-promotional content that adds value to your audience's lives. Offer helpful tips, educational resources, and entertaining content that aligns with your brand's expertise and resonates with your target demographic.Paid Social Media: Amplifying Reach and Driving ConversionsPaid social media involves investing in advertising to expand your reach, target specific audiences, and drive desired actions. Here's when to consider incorporating paid strategies:1. Increasing Reach and Visibility: Paid advertising enables you to amplify the reach of your content beyond your existing followers.
2. Promoting Time-Sensitive Offers: When you have promotions, sales, or limited-time offers, paid social media campaigns can help you generate immediate visibility and drive conversions.
3. Data-Driven Targeting: Leverage the advanced targeting options offered by social media advertising platforms to reach highly specific audiences based on demographics, interests, behaviours, and purchasing intent.Finding Your Sweet Spot1. Play to Your Strengths: Let your objectives guide your strategy. Use organic content to build relationships and paid advertising to drive specific actions, like website visits or product purchases.
2. Stay Agile: Don't be afraid to experiment and pivot based on what's working (and what's not).
3. Budget Wisely: Allocate your resources where they'll have the biggest impact. While organic content lays the groundwork for long-term success, paid advertising can give you that extra boost when you need it most.In conclusion, the decision to use organic content or paid social media for your small business should be guided by your overarching marketing objectives, target audience preferences, and budget considerations. By using the strengths of both approaches and finding the right balance, you can maximise the impact of your social media marketing efforts and drive sustainable growth for your business.
Social Media Marketing Strategies for Small Businesses: Don’t Underestimate Organic
POSTED ON 20.05.2024 BY NIKKI TIPPINGNavigating the algorithms and trends of social media marketing can be daunting. However, amidst the metrics and analytics, lies a crucial truth: authentic relationships and meaningful connections with your audience are the cornerstone of effective digital marketing strategies, particularly for small businesses. Let's delve into why cultivating a thriving community among your followers is paramount for success, especially when it comes to social media marketing, strategy, and small business marketing.1. Establish Trust and Grow Loyalty
Trust is the currency of the digital age, and small businesses can capitalise on it through genuine engagement with their audience. By actively responding to comments, addressing concerns, and providing valuable content, you can nurture trust organically. As trust deepens, so does loyalty, transforming followers into dedicated brand advocates who champion your business within their networks.2. Humanise Your Brand
Behind every social media account is a team of real people (or in more often than not, one person), and showcasing the human side of your brand can set you apart. Share behind-the-scenes glimpses, introduce personality, and talk to your following like people, to humanise your brand and forge an authentic engagement with your audience.3. Harness Feedback for Growth
Your audience holds valuable insights that can shape your business strategy. Actively engage with them, seek feedback, and listen to their suggestions. By incorporating their input, you not only demonstrate your commitment to customer satisfaction but also gain actionable insights to refine your products and services.4. Amplify Reach through Community
Building a vibrant community around your brand amplifies your reach exponentially. As your followers become advocates, sharing your content and recommending your offerings, your brand gains exposure to wider audiences. This organic word-of-mouth marketing can significantly boost brand awareness and attract new customers, often more effectively than a paid approach, 92% of consumers trust word-of-mouth over a business’s message.5. Gain a Competitive Edge
In a saturated market, cultivating a loyal community sets you apart from competitors solely focused on vanity metrics. By prioritizing authentic connections and meaningful interactions, you establish a competitive advantage that resonates with consumers seeking genuine engagement from brands.In summary, while metrics are important, they only scratch the surface of social media marketing success. The true value lies in the relationships you nurture with your audience—the trust you build, the loyalty you inspire, and the community you cultivate. By incorporating these strategies into your small business marketing approach, you not only strengthen your brand but also pave the way for sustained growth.